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Intends to preserve the stories relating Monty Shadow, to allow retracing his long creative activity which has spanned the last 40 years of the history of communication. To document and bear witness to the role and relationships with the worlds in which he has been a participant: from the sport to cinema, fashion, culture, art, luxury, editorial world at national and international level.
Salvador Dali photographed by Monty Shadow – 1970
“I Will miss Monty Shadow, a great bear-like man with a booming voice, glossy black ringlets……. ” Nick Foulkes Speaking about Monty Shadow
Ayrton Senna and Monty Shadow shared their friendship until the champion’s death in 1994.Ayrton “myth” kind with a look “sweet”, he struck the heart of those who loved him, and that his friend has never forgotten.
Monty Shadow was the creator and one of the founders of the Laureus World Sport Awards – the sport’s oscar – supporting its growth as well as the development of the social movement “Laureus Sport For Good” in which Richemont-Mercedes joined forces
Monty Shadow was creator and founder of St Moritz Art Masters festival. The most prestigious art and cultural event, unique to the world.